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Herding Cats: Keeping Up with Social Messaging Apps In the digital marketing classes I teach at Benedictine University, one of the challenges of maintaining a digital marketing curriculum is keeping up with the changes. One of the fundamental shifts underway over the last few years has been towards greater use of mobile messaging apps, at the expense of "traditional" social media channels, such as Facebook. For fun I took an informal poll, of a class where the age...

I think we may be looking at a probable social media bubble. (My background and bias: I wrote one of the first books on social media (for beginners), have worked in social media marketing, and teach social media marketing. I've worked at or with agencies, at non-profits, as well as small, medium and Fortune 500, Fortune 50 corporations. Over time time I began to question social media in direct inverse proportion to my understanding of how ROI...

These days it's getting easier to self-publish. It's one thing to write - but then what? We can overcome writer's and publisher's block by setting out to put some of the proceeds towards making the world better. This is what helped me to actually visit Amazon today, revise and upload a book. Small victories - I wasn't feeling particularly motivated, but in honor of the 20,000 children who die each day from preventable diseases, in honor of...

Below are several excellent resources for learning about Search Engine Optimization. One of the best practical articles I've found: http://www.plusyourbusiness.com/first-9-seo-tasks/ (also available as a PDF download at the bottom of this page in case the article disappears) Here's a good video by Google on how the search engine works. How Search Works And this video is a good intro to Webmaster Tools, a free toolset from Google to help you with search engine optimization. Introduction to Webmaster Tools Beginner's Guide to SEO - from...

At some point you may come across the concept of marketing automation, which is increasingly becoming affordable and usable for businesses and organizations of all kinds. It's an entire industry, and it can seem complex, but I recently came across a resource that may be helpful. MailChimp is a popular email tool, which you can use for making an email newsletter and sending out to people. It's easy, fun to use, and it's free (up to 5,000...